Gap Inc. announced that it is splitting into two independent, publicly traded companies.
Gap公司宣布将分裂成为两家独立上市公司。
Old Navy, the one brand within the portfolio that has been thriving over the last few years, will exist as its own entity.
Gap公司旗下品牌Old Navy过去几年发展一直不错,未来会成为独立品牌。
Meanwhile, the other brands within the umbrella–Gap, Athleta, Banana Republic, Intermix, and the newly launched Hill City–will fall under a different holding company.
与此同时,Gap, Athleta, Banana Republic, Intermix和最新的Hill City等品牌都将归于另一家母公司。
In 2017, Old Navy’s sales were $7.2 billion, while Gap’s were $5.3 billion, and Banana Republic’s were $2.4 billion.
2017年,Old Navy销量为72亿美元,Gap销量53亿,Banana Republic为24亿。
According to a statement released by the company, this move came because the Gap Inc. board of directors identified that Old Navy now differs considerably from the other brands in the family.
据Gap发布的声明,这项举措来源于母公司董事会,董事会认为Old Navy目前与旗下其他品牌发展差距较大。
“[I]t’s clear that Old Navy’s business model and customers have increasingly diverged from our specialty brands over time, and each company now requires a different strategy to thrive moving forward,” said Robert Fisher, Gap Inc.’s board chairman.
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