Hollywood imports account for the bulk of the country's box-office takings. While US-China co-productions have become common in recent years, few have gone on to conquer global markets. Many get so tangled up in negotiations that they never make it past the planning stage.
China maintains a strict quota on the number of foreign films screened in the country each year, and those that make the cut are often dragged down by censorship. The government-approved cut of the Wachowskis' Cloud Atlas was 40 minutes shorter than the original. In April, Quentin Tarantino's revenge western Django Unchained was withdrawn from cinemas minutes into its first screening; it reopened a month later with three of the goriest minutes missing and flopped.
The Chinese government has pumped billions of pounds of subsidies into the arts, hoping that domestic films can help improve the country's image abroad. China's film industry has grown tenfold since 2002, with an average of nine new screens opening in the country every day.
Wang is suffused with optimism: he told reporters that he expected China's cinema audience, currently the world's second largest, to take the top spot from the US by 2018. "With the huge potential that comes with a population of 1.3 billion, the global film industry will recognise that the sooner you partner with China, the sooner you make more money," he said, according to the state news agency, Xinhua.
Yet critics say that no matter how much cash is in the system, China will not outshine Hollywood until its film-makers are given more creative space.
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