Yahoo is dressed like a high-growth company. But it may soon have to revert to humbler garb.
雅虎(Yahoo)打扮得像一家高增长公司。但它可能很快就得现出原形。
Much of the Internet company's value rests on its 24% stake in Alibaba. Investors seeking exposure to the unlisted Chinese e-commerce juggernaut have flocked to Yahoo's shares. These now sport a tech-like multiple of 25.5 times 2017 earnings before interest, taxes, depreciation and amortization, about double that of Google.
这家互联网公司的价值有很大一部分在于其所持24%的阿里巴巴股份。想要投资于这家未上市中国电子商务巨头的投资者纷纷买进雅虎投票。依据雅虎2017年预期息税折旧摊销前收益计算的市盈率目前为25.5倍,与科技公司估值相当,差不多是谷歌(Google)的两倍。
But when Alibaba completes its initial public offering, expected next year, investors must ask whether Yahoo still is worth owning without its glitzy wardrobe.
但阿里巴巴预计明年将完成首次公开募股(IPO),届时投资者肯定会问,在雅虎失去了阿里巴巴股份这一眩目的行头之后,它是否仍然值得拥有。
The decline of the Internet portal as the most efficient way to reach the greatest number of users and the rise of programmatic ad buying, which is site-agnostic, have created permanent challenges for Yahoo's display advertising business, according to Pivotal Research. Meanwhile, Yahoo's share of search, as tracked by comScore, continues to deteriorate, dropping to 11.2% in November from 12.1% a year earlier.
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