It found the higher brain functions in the pre-frontal cortex initially give us the edge when hunting for bargains.
研究发现,在人们购物时,依靠的是前额叶皮层产生的高级脑功能。
But relying on it for long periods is tiring, causing us to revert to more primitive parts of the brain, like the insular cortex, which are no good when it comes to judging value for money.
但是前额叶皮层长时间工作会产生疲劳,使我们更多的倚靠大脑中构造较为简单的部分,例如岛叶皮层,这样人们揣度商品价值的能力因而降低。
The good news for committed shoppers is a so-called ‘soft break’ – a few minutes rest grabbing a coffee, for example - can reinvigorate our senses, although only temporarily.
对于那些热衷购物的人来说,好消息是,稍事休息一下——比如花几分钟喝杯咖啡——可以使我们的感官重新振作,虽然这仅是暂时的。
【囧研究:爱Shopping?23分钟后变购物狂】相关文章:
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