5. Get others to weigh in. "Successful selling isn't 'I, ' it's 'we, '" Mattson says. "Our subconscious can tell one from the other even if our conscious mind doesn't. People want to be part of a solution. So include their suggestions in your idea." Not only will that probably make the idea even better, but you'll still get the credit for having gotten the ball rolling.
5. 融入其他人的观点。 马特森说:“成功的推销不能以‘我’为主体,而是‘我们’。即便显意识并未进行区分,但从潜意识仍能分辨出你的陈述是以‘我’还是‘我们’为主体。每个人都希望能成为解决问题的一份子。所以,在自己的创意中融入他们的建议。”这样做不仅能让自己的创意更加完善,你也会因为推动了项目而获得声誉。
6. Start with a problem statement. First, state the problem: "I've noticed there's an issue with X." Advises Mattson, "Keep it short and concise. Then suggest two or three alternative solutions and see how people respond." The end result will almost always be "some hybrid of what you've said it should be," he adds. "People love to edit what you say, so give them something to work on."
6. 从陈述问题开始。马特森建议,首先,陈述问题:“我注意到,某方面存在一个问题。”“陈述要简明扼要。然后建议两三个备选选择方案,观察一下人们的反应。”他补充道,最终的结果几乎都是:“某个根据你提出的愿景的混合方案。人们喜欢修改其他人的话,所以不妨给他们一些事情做。”
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