Businesses take time to prosper, argues Liu: “We didn’t sell the storefronts to anyone yet, because we’re afraid once we do so, it will be out of our control and low-end shops will pervade, which is not what we want.” He may have a point.One of the few genuine shops was a small supermarket, selling typical, low-end domestic fare—duck necks, vacuum-packed chicken feet, potato chips, spicy tofu, beer, and frozen fish balls; items that probably don’t fit Liu’s ‘brand.’
While the shops may not sell foie gras and fine Scotch yet, there are nods to different parts of high European culture all around, even though Europeans themselves are not permitted to purchase any of these properties. According to the town website, the large, swanky but deserted Elischer restaurant pays tribute to the Austrian town where Emperor Franz Joseph is supposed to have met Princess Sisi—in fact, the real town is called Bad Ischl . But that doesn’t matter: The Spring Legend Holiday Hotel finally opened its doors two months ago to an impatient public and purports to be the “First Princess Sissy-themed [sic] hotel in Beijing”—an unproven (but perfectly credible) claim.
This unedited amalgam of different traditions and countries is deliberate, Liu explains: For mainlanders, at least, “it’s enough to get their general approval of the style. They don’t need the absolutely authentic experience.” Indeed, the European dwellings of Spring Legend may boast a range of primary colors, but something they don’t have is one that looks definitively European. That’s because the real thing can come with apparent drawbacks. “Well, German houses are too dark-colored,” Liu argues. “They look depressing.”
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