广告的轰炸式推广已威胁资讯业生态_BEC初级作文

广告的轰炸式推广已威胁资讯业生态

Not all viral content is trite and shallow. The techniques pioneered by Mr Peretti can, like advertising campaigns, be applied to all kinds of products. Upworthy, which drew 88m unique users in November, according to Quantcast, uses them to lure people to videos on liberal causes such as gay marriage and poverty alleviation, and persuade them to donate money. “Content on important topics is often dry, like the Brussels sprouts part of the meal that you have to choke down,” says Eli Pariser, co-founder of Upworthy. “We thought: why does it have to be that way? Why can’t you make it taste good, so people want to eat?”

不是所有病毒式内容都陈腐而肤浅。和广告营销一样，由佩雷蒂首创的这种技术能被运用到所有产品上。根据Quantcast的数据，2013年11月份Upworthy网站吸引了8800万不同用户。该网站就利用这种技术，以同性婚姻和消除贫困等自由派的事业来吸引人们观看视频，并说服他们捐钱。Upworthy共同创始人伊莱•帕里泽(Eli Pariser)表示：“有关重要话题的内容总是干巴巴的，就像是一顿饭里总有不得不咽下的球芽甘蓝。我们的想法是：事情为何一定要这样？为什么不能把它弄得好吃一些，让人喜欢吃呢？”

Meanwhile, BuzzFeed has stepped up its journalistic efforts, adding in-depth reporting on politics and business to its fluffier material. It has 140 reporters, started a UK site in 2013 and will add an investigative journalism unit this year.