与此同时，BuzzFeed也加大了在资讯领域的动作，在十分温情的内容中加入了政治和商业方面的深度报告。该网站拥有140名记者，在2013年启动了一个英国站点，今年还将增加一个资讯调查部门。

Virality could eventually strike its limits. People may tire of clicking on Upworthy’s saccharine headlines (“Watch This 6-Year-Old Give You The Most Adorable Guilt Trip Ever”). BuzzFeed’s lists of “10 Adorable Photos” and “40 Astonishing Facts” could go out of fashion.

病毒式推广最终可能会走到尽头。人们可能会厌倦于点击Upworthy的情绪化标题（“看看这个，6岁孩子为您展示超萌负疚之旅(Watch This 6-Year-Old Give You The Most Adorable Guilt Trip Ever)”）。而BuzzFeed的“10大萌照(10 Adorable Photos)”和“40个惊人事实(40 Astonishing Facts)”也可能不再流行。

News publishers should not count on it. Not only are BuzzFeed and others growing fast but they are flexible enough to adjust tactics in response to audience demand. They can also expand around the core of viral content, as BuzzFeed has done. Like television networks with news divisions, they can combine the serious and the amusing.

对此，资讯出版商不能做太多指望。BuzzFeed和其它类似网站不但增长十分迅速，而且也足够灵活，能够改变战术适应观众需求。它们还有可能BuzzFeed那样扩充病毒式内容的内核。它们和拥有资讯部门的电视网一样，能够做到集严肃性和趣味性于一身。

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