The Russian frontier
俄罗斯市场的前线
While there are still vast opportunities offered by the Chinese market, Alibaba will at some point have to look further afield to continue its growth. But instead of a showdown with Amazon in Europe and the US, the most likely arena for its next expansion may be Russia, where Alibaba will clash with market leader Ozon and eBay, which is also making a push into the market.
尽管中国市场仍存在巨大商机,但阿里巴巴为保持增长势头,总有一天将不得不把目光投向更遥远的地方。不过,该公司不太可能在欧美与亚马逊(Amazon)展开对决。相反,它最有可能的下一个扩张目标是俄罗斯。在那里,它将与占市场领导地位的Ozon以及同样在挤入这一市场的eBay展开竞争。
Alibaba last year launched a Russian site for its AliExpress business. AliExpress is a unit that typically sells to wholesale buyers outside China, but it also lets shoppers buy in smaller quantities.
去年,阿里巴巴为其全球速卖通(AliExpress)业务推出一个俄语网站。全球速卖通销售的目标通常是国外批发商,但也会让购物者购买少量商品。
The AliExpress site is far less slick than most ecommerce sites in the US and Europe, and it uses machine translation for some text, as few of the retailers listing goods on the site speak Russian. Sellers with names such as ABC Co from Guangdong province sell $18 dashboard cameras for cars, a popular item in Russia. Others offer dresses for under $10, or fur-lined men’s shoes for $25.
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