In contrast, 2RedBeans' matching algorithm focused on characteristics that are more relevant to the Chinese, such as arrival date in the US and zodiac signs.
Zhao and her team also decided to make the site very interactive to encourage people to communicate with each other early on.
"Chinese by nature are very shy, which decreases their opportunities to meet other people," she explains. "We try our best to increase the interaction and in turn to increase their chances of finding someone."
Over the past three years, the website has hosted more than 200 offline dating activities across North America. On Valentine's Day, it held singles parties in cities including Washington DC, New York, Boston, San Francisco, Los Angeles and Vancouver.
A partner with China's popular dating show If You Are The One, the dating website assisted on the 2017 North American special episode. 2RedBeans is now the co-organizer of the 2017 US edition of One Out of a Hundred, another popular Chinese matchmaking show hosted by Shanghai Dragon TV.
"The US edition of the show One Out of a Hundred is intended not just to be a dating show, but also a window for people in China to have a peek into the lives of people in the US, their value systems, their criteria for a mate, and their lifestyle," Zhao explains.
"In only 10 days, we've already had more than 290 applicants to the show, including actresses, engineers, professors, real estate agents, many amazing singles," she adds.
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