Now, I'm not going to cite statistics about Chinese consumption of books. While they invariably paint a bleak picture compared with previous generations or advanced countries, the truth could be even bleaker. My publishers (I work with several publishing houses in China) told me that most of the best-sellers in China would not even make the popular list. The reason: They are textbooks or supplement reading material, in other words, books that students are forced to read, or rather, forced to buy.
现在我不会引用关于中国人阅读量的数据。当这个的数据与前几代人或者发达国家相比显得苍白时,事实可能更悲剧。我的出版商(我和中国几家出版商有合作)告诉我中国的畅销书大多数还不足以上畅销清单。原因是:它们是教科书或者补充阅读材料,换句话说,这些书都是学生不得不读或者买的书。
So, let's compare China's best-seller list with that of the New York Times. While the latter has a mix of serious books, especially about history, and celebrity memoirs, the former is almost totally fluff. A walk through an airport bookstore will bring you more doom and gloom: mostly how-to-get-rich titles written by those who've done it or who claim to have the secret recipe.
那我们来对比下中国和纽约时报发布的畅销书清单吧。纽约时报的清单中包含一些严肃的书籍,尤其是关于历史、名人自传,而中国的清单意义不大。在机场的书店转一圈,你会发现更加无望:几乎都是那些富人或者声称有致富秘诀的人关于如何致富的书。
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