You've finally finished the book your co-worker recommended, so what to read next?

你终于读完了同事推荐的那本书，接下来要读什么呢？

If it is 5 a.m., chances are that you're reaching for a romance novel -- especially if you're in Texas or Georgia. By early morning, thrillers might start to look more appealing. And if Philip K. Dick is your favorite author, books about beer are probably more up your alley than anything about wine or liquor.

如果当时是凌晨五点，你很可能会选一本言情小说――特别是如果你住在得克萨斯或佐治亚州的话。到了清晨，惊悚小说或许会开始显得更有吸引力。如果菲利普・K.・迪克(Philip K. Dick)是你最喜爱的作家，关于啤酒而非葡萄酒或烈酒的书籍可能更符合你的口味。

These are some of the insights from Scribd Inc. and Oyster, two startups that offer unlimited e-book rentals for a monthly subscription fee. Scribd, Oyster and Entitle Books -- which just launched in December -- are tracking reader behavior in hopes of churning out recommendations of exactly what you'll want to pick up next.

这些都是来自Scribd及Oyster公司的见解，这两家初创企业以按月付订阅费的模式提供无限量的电子书租阅服务。这两家公司和刚刚在去年12月上线的Entitle Books都在跟踪读者的阅读行为，希望借此就读者接下来想选什么书做出精准的推荐。

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