Children's business ideas can be unexpectedly adult. In an entrepreneurship class at Long Island University's Brooklyn campus called 'Lemonade Stand 101,' a group of children under 12 faced the problem of differentiating juice stands in a crowded market. Some suggested offering fancy sweeteners adults would enjoy, like agave, said instructor Michael Murphy, who has worked for the advertising agency Young & Rubicam.
孩子们的商业理念有时可能成熟得出人意料。在长岛大学布鲁克林校区(Long Island University's Brooklyn campus)举办的一项名为“柠檬汁小摊101”(Lemonade Stand 101)的创业课程中,一群不到12岁的孩子遇到了一个难题:如何在拥挤的市场中使你的果汁摊位显得与众不同。指导员麦克·墨菲(Michael Murphy)说,一些孩子建议提供成年人喜欢的独特的甜味剂,如龙舌兰。墨菲曾在电扬广告公司(Young & Rubicam)工作。
In March, Karl Ulrich, a professor of entrepreneurship at the Wharton School at the University of Pennsylvania, stopped by his sons' school to help teach middle-schoolers a three-day entrepreneurship course focused on a problem facing a local business. Little Baby's Ice Cream wanted to offer a wedding-cake option, but making big, meltable cakes last through a wedding was proving something of a challenge.
卡尔·乌尔里克(Karl Ulrich)是宾夕法尼亚大学(University of Pennsylvania)沃顿商学院(Wharton School)的企业管理教授,今年三月,他的儿子们就读的学校请他去帮忙给中学生上三天的企业管理课,内容围绕当地一家企业遭遇的一个难题展开。Little Baby's Ice Cream公司希望推出一款冰激凌结婚蛋糕,但要让一个易于融化的大蛋糕撑过婚礼并不是件容易的事。
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