Yellowberry的产品现在已经上市销售。这家公司精美的网店提供四种风格的产品供客户选择,包括“小荷露角”(Bug Bite)和“小特顿山”(Tiny Tetons),这些名称契合公司的标语“从小到大,一路有我。”Yellowberry颜色鲜艳的内衣使用棉氨纶混合面料制成,柔软舒适,是从儿童内衣到成人内衣之间的过渡产品。当然,这些内衣中没有钢圈。这类内衣产品是为了在内衣市场中为成长中的女孩提供一项选择。格拉塞说:“Yellowberry向女孩们宣传一种理念,就是她们没必要那么快长大。她们可以选择穿其他内衣,我们并没有说哪种合适,哪种不合适,我们只是希望她们有另一种选择。”
While launching and running a one-woman company ("My mom has been helping me recently," she noted) and bringing a new product to market is challenging for anyone, Grassell has more on her plate than the average CEO. "The biggest challenge is that I'm still a full-time student, so the timing aspect has been really hard," said Grassell. "I'm excited to be finished with my senior year in a few weeks so that I can truly work full time." Grassell may end up deferring college -- she's been accepted at Middlebury College -- for a year to focus on Yellowberry.
一个人创办并运行一家公司(她妈妈最近也在帮忙)并为市场带来一种新产品,这对任何人而言都具有挑战性,格拉塞要处理的事情比一般的首席执行官多得多。格拉塞说:“最大的挑战在于,我现在仍然是一个全日制学生,所以很难安排时间。我很高兴再过几个星期,我就高中毕业了,到时我可以全身心投入到工作中。”格拉塞可能会推迟一年上大学【她已经被米德尔伯里学院(Middlebury College)录取】,以便专注于Yellowberry的运营。
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