The founder of an environmentally friendly marketing company, Greenfield started his project with a bike ride across America.
Greenfield set a few rules for himself on his ride, meant to promote sustainability and eco-friendly living: He could only harvest water from natural sources like rivers and rain, or from wasted sources like leaky faucets. He also had to keep track of exactly how much he used, hoping to show just how little he needed to get by.
Over his 100-day bike trip, Greenfield was able to use less than two gallons of water a day, or eight Nalgene bottles.
After making it through the 100-day bike ride without a shower, Greenfield decided to try to go six months. Once that passed, he figured he might as well go a full year.
All he used was organic soap, toothpaste, and essential oils.
“Nobody thought that I smelled at all,” he wrote on his blog. “And I surprised myself at how clean I was, just like everyone else.” Greenfield says he had no lack of friends, and sometimes they’d even join him.
He even had a few romances, which he says were the times he felt the most challenged.
“The hardest part were the times when a beautiful gal wanted to me to get in the shower with her and I had to say no,” he told BuzzFeed. “A few times I almost got in and then remembered I was aiming for a year without showers.”
He said it was also difficult when the temperature dropped in San Diego, and he didn’t feel like having to go to the Pacific Ocean for a dip. But he still did it.
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