Most organizations have risk-averse cultures, and selling ideas to your boss or coworkers can be difficult, since no one wants to get blamed if it fails.

大多数公司员工偏向保守，不愿冒险，因为说服老板和同事接受自己的想法比较困难，一旦说服失败反而会受到责骂，当然没人愿意挨骂了。

In fact, meetings, with their committee mentality and tendency to perpetually defer decisions, were invented in large part to thwart new ideas.That doesn't mean it's impossible to sell your ideas. But you will need some courage and the right strategy.

事实上，由于参加会议的高层眼界高，他们往往有否决新想法的倾向，一旦会议上有人提出新的想法，一经讨论大部分都会被否决。但是这并不意味着你的新想法永远不会被接受。只是需要一些勇气和正确的战略。

Here are 12 tips for wowing everyone in a meeting with your ideas:

下面12个建议让你的想法在会议中惊艳每个人：

1. Warm them up before the meeting.

1. 会议前先暖场。

Most people need a little time to embrace a new idea. Consider sending a thoughtful memo, or better yet, meeting with key people one-on-one the week before the meeting. They'll appreciate the personal attention and will allow you to tailor your pitch to their specific needs. By the time the meeting rolls around they may be ready to move in your direction. Even better, they may act as your advocate at the meeting helping you convince others.

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