有了Surface Pro 3,微软表示他们不再害怕平板电脑淘汰笔记本电脑了。(市场的刺激显然起到了作用。)实际上,微软自己就想打响淘汰战的第一枪,在发布会的最后,潘乃自豪地宣布:Surface Pro 3将会是取代笔记本电脑的平板电脑。(这款产品将于明天上市,售价799美元。)
His premise is flawed, of course. The laptop doesn't need replacing, at least not yet. Today, the laptop remains a "need-to-have" product; the tablet is a "nice-to-have" product. Analysts are even predicting a peak in tablet sales -- last quarter, unit sales of iPads actually declined.
当然,他的预测还有缺憾。笔记本电脑还不需要被取代,至少目前如此。如今,笔记本电脑仍属于“必需品”,而平板电脑还是“有更好,没有也行”的产品。分析家甚至预测平板电脑销量将会达到峰值——但实际上,在上一季度,iPad的销量还出现了下滑。
But Panay clearly wants the Surface Pro 3 to change that. In saying so, he inadvertently made the best argument against the dominance of tablets himself: 96% of iPad owners also own a laptop, he noted. "You've been told to buy a tablet, but you know you need a laptop," he said. By declaring war on the laptop, Microsoft is fighting an enemy that might not be there.
不过,潘乃显然希望Surface Pro 3能够改变这一点。但他在抛出这个理论时,一不小心提出了对自己“平板电脑统治论”的最好质疑:关于96%的iPad用户也拥有笔记本电脑这一事实,他表示:“人们都让你去买平板电脑,但你自己知道,你依然需要笔记本电脑。”微软在向笔记本电脑宣战,但与此同时,它面对的也许是一个根本就不存在的敌人。
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