Fast food chain McDonald's ranked next at $85.71 billion, followed by Coca Cola ($80.68 billion), it said.
China led in the insurance sector with Ping An valued at $12.4 billion and China Life ($12 billion).
French luxury goods manufacturer Louis Vuitton ranked 30th overall but was the top luxury brand with a value of more than $25 billion.
Brand value is calculated on the basis of the firms' financial performance and their standing among consumers.
完整榜单:BrandZ全球百大品牌价值排行榜
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