李维斯CEO笑言:大家平时别洗牛仔裤_BEC初级作文

李维斯CEO笑言:大家平时别洗牛仔裤

伯格讨论的最有创意的想法之一是Dockers品牌旗下的一个小时装系列，它是该公司Wellthread行动的组成部分。用他的话说，“这个单词的每一面都是可持续的，”意味着经济和社会发展的可持续性。这款服装不仅更加环保（面料更易于回收，耗费的能源和水也比过去少得多），而且它的加工工厂按照高标准来衡量工人们的福利。就目前而言，它只是一个实验，这款“高价”产品已在欧洲门店上市（美国消费者需要在网上购买），但伯格说，早期的销售成绩“让他备受鼓舞”。

Bergh also had some surprising things to say about how to reduce water use in his business. Only half of water usage happens in the jean production process, which means that the other half happens at home, when the customer washes his jeans repeatedly in order to end up with the right color and fit. Levi's is producing a line of products called "Waterless," which you can request in stores.

此外，谈到该公司如何减少水消耗时，伯格也说了一些令人惊讶的事情。牛仔裤的生产用水只占用水量的一半，这意味着另一半是在家中消耗的——为了保证裤子颜色正，更加合身，顾客反复地洗他的牛仔裤。李维斯正在生产一款名为“无水”(Waterless)的系列产品，消费者现在可以在门店订购。

And if you want to do your part for sustainability, Bergh has another idea: Stop washing your jeans. "These jeans have yet to see a washing machine," he said of the dark blue pair he wore onstage, which he's owned for an entire year. "I have yet to get a skin disease." Still, one has to hope those jeans will be washed before they celebrate their second birthday -- let alone their 141st.