2. They Listen ... and Listen ... Then Listen Some More
他们听……听……一直听
People who know how to persuade also know that just pushing your own argument will get you nowhere. They certainly are able to articulate their position in a convincing way, but that is only half the equation. They are actively listening when in persuasion mode. First, they are listening to assess how receptive you are to their point of view. Second, they are listening for your specific objections, which they know they'll have to resolve. Last, they are listening for moments of agreement so they can capitalize on consensus. Amazingly persuasive people are constantly listening to you and not themselves. They already know what they are saying. You can't persuade effectively if you don't know the other side of the argument.
劝说专家还知道,只提你的想法是没用的。他们当然能令人信服地阐释他们的立场,但是那只是等式的一半,还要加上积极的倾听,那对劝说而言也很重要。首先,他们要听出你对他们的观点的接受程度,其次,他们要听你有什么特别的反对意见而他们必须要改进的,最后,他们要听一致的部分,哪怕只有一点点也好加以利用,达成共识。特别善于说服别人的人总是在听你说,而不是听自己喋喋不休,他们知道自己在说什么。知己知彼才能百战不殆。
3. They Create a Connection
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