中国队缺席世界杯但中国球迷热情不减_BEC初级作文

中国队缺席世界杯但中国球迷热情不减

Some managers say work place productivity has dropped lately. A few companies have simply conceded defeat, agreeing to a staggered work schedule to allow for some employees to stay in late, and come in late.

Enthusiasm for the game brings commercial windfalls.

The World Cup advertising revenue for Leshi, one of China's largest video websites is estimated to reach RMB100 million yuan ($16 million), said its top executive Qiang Wei.

This summer alone CCTV, the state television network, could rake in as much as RMB1.5 billion yuan ($240 million) in advertising revenue -- 50% more than their earnings from the 2010 World Cup.

Coca Cola has used its sponsorship with a World Cup Trophy Tour, where they took the trophy to over 90 countries and held consumer events.

McDonald's ran point of sale promotions, which offered World Cup tickets to winners.

Other brands created various content, featuring international and national team players to connect the brand to the event.

Since the month-long competition opened in Brazil, legions of Chinese sports fans have been gathering for viewing parties in their living rooms, in factory and school dormitories, and in restaurants and bars, many of which have opened late for the fans to watch matches live on Chinese television.

Of course, not all of these sleep-deprived folks are bona fide football fans. A posting on Baidu, China's largest search engine, noted that the Chinese have recently coined the word "wei qiumi," or "fake soccer fans," referring to people who watch the game only once in a while, who care more about the final scores rather than enjoying the actual games, and who think celebrity players play a more important role in matches than the coaches.