5. What’s the next big project you want to tackle?
5. 接下来你想进行什么样的大项目?
We make it really easy for companies to do what they want to do in a subscription economy. We make it easy for them to set a price and to participate in commerce. The next thing I would love to tackle is giving them more intelligence. We’ve been [running our subscription platform] for six years, and we have a lot of transactions in our system. We haven’t been taking advantage of it yet. We’re in a day and age where it’s all about big data and analytics. We have all the data and give it to customers so that they can do they’re own analytics, but I think we can do a much better job telling people, “Hey, based on our analysis, here’s a pricing plan that would suit you better.” Or, “Hey, based on our analysis, we think that these are the customers that you can upsell and increase your revenues by 10%.” I think we can do a much better job of that, and our customers would find that really valuable.
我们让其他公司非常轻松地在订阅式经济中做自己想做的事。我们让它们很轻松地定价和做生意。接下来我想做的是给它们更多的情报。我们(的订阅平台)已经运行了六年,我们的系统中记录了很多交易信息,但一直没有加以利用。我们处在一个大数据和分析起决定作用的时代。我们掌握着所有的数据,把这些数据提供给客户,他们就能自行加以分析。但我觉得我们能做的比这好得多,我们可以告诉客户:“嘿,根据我们的分析,这样的定价方案更适合你们。”或者,“嘿,根据我们的分析,我们认为这些客户有消费升级潜力,他们能让你的收入提高10%。”我想在这方面我们的工作成果会好得多,而且我们的客户也会发现这确实有价值。
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