黑色球鞋不再受青睐世界杯球场七彩绽放_BEC初级作文

黑色球鞋不再受青睐世界杯球场七彩绽放

Adidas’s freshest models, which will be on the feet of Argentina’s Lionel Messi, among others, are a sort of mottled, fluorescent-lizard-style shoe that blares loud blues and oranges. Puma appears to be going for an odd, gender-neutral sort of statement. Its new line features a design in which one shoe in each pair is pink while the other is blue.

“Personally, I always liked the all-black — I thought they were sleek,” said Jozy Altidore, a United States forward who endorses Adidas. “But we all know the importance of marketing, and so, to be honest, I just wear whatever they send me.”

This is a common refrain. As wonderful as the players may feel about the opportunity to better express their inner chameleon, fashion anywhere is a business, and there has been a tangible trickle-down effect in soccer. General sales for colored shoes have skyrocketed among amateur and youth players in recent years, and the shoe companies are adapting to the changing tastes. According to an Adidas spokesman, more than 80 percent of the cleats offered by the company during the spring/summer period this year were “color-based or accented by bright pop colors.”

“It’s a fashion show at the World Cup,” said Antonio Zea, director of soccer innovation at Adidas. “A kid wants to be Messi. A kid wants to be Beckham. We understand that. We know what it means for them to see the stars wearing something.”

Denis Dekovic, the soccer design director at Nike, said that while relationships with professional players are important, “our focus is on the younger players. We want the future.”