据《饮料文摘》(Beverage Digest)报道,2017年上半年,减肥碳酸软饮在全美的销量下降了7.5%。与此相反,根据SPINS/IR的数据显示,尽管零卡的售价比其它著名苏打水品牌高,但截至5月18日的前三个月中,零卡的销量比去年还上升了67%。
Zevia, which offers 15 soft drinks, including cola, root beer, and ginger ale, had sales of about $90 million in the last 12 months, making it a tiny player compared to Pepsi, Coke, and Dr Pepper Snapple DPS -0.60% . But that performance has underscored how slowly the industry’s giants have been to adapt to changing tastes.
零卡旗下有可乐、根汁汽水、姜汁汽水等15种不同口味的软饮,去年一年的销量高达9,000万美元,虽然与百事、可口可乐、Dr Pepper Snapple等巨擘相比还有很大差距,但零卡在饮料界已经算得上小有名气了。
“As big and as powerful as the big beverage companies are, a lot of the innovation has been by the smaller companies,” Beverage Digest editor and publisher John Sicher told Fortune.
《饮料文摘》编辑兼出版人约翰o西歇尔在接受《财富》采访时说:“虽然大型饮料公司规模大、业务强,但这个领域内的很多创新是由小公司主导的。”
The industry’s giants are taking notice, developing their own similar, though not directly competing, products.
这些饮料业巨擘也开始警醒起来,开发旗下类似产品,但并没有与零卡直接竞争。
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