这样一来,除了上网费,前端用户基本上无需支付任何费用。依凭这种方式,mDhil迅速赢得了数百万用户。这家公司通过多种方式来评估医疗建议的有效性。
“If we create great videos, we get more users both in terms of watch time and social media activity,” Madhava says.
玛达瓦说:“如果我们创作了非常优质的视频,无论是根据观看时间还是根据社交媒体活跃度来观察,我们都会获得更多的用户。”
For example, women felt better informed after watching videos on subjects such as puberty, reproductive health, and birth control, according to field studies mDhil performed in conjunction with urban NGOs.
例如,根据mDhil联合多家城市非政府组织所做的实地研究,在观看了诸如青春期、生殖健康和节育等主题的视频之后,妇女的健康意识显著增强。
It’s of particular importance in India, where long-standing cultural taboos discourage the creation and distribution of high-quality health content in local Indian languages.
这一点在印度具有特别重要的意义,因为这个国家长期存在的文化禁忌阻止使用当地语言创造和传播高品质的健康内容。
And as for a developed market where this is less of a factor? mDhil “absolutely” has a chance of being a hit in the United States, Madhava says. “We’ve started creating health and wellness content with a global audience in mind.”
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