The Fresh Directs and Amazons need the density of cities to function, but Ronen believes his model works well in the suburbs where pick-up locations–churches, schools, golf clubs–are easy to come by. Farmigo recently expanded into northern New Jersey and Westchester and is adding about 30 drop-off sites a month.

Fresh Directs和亚马逊在人口密集的城市地区才能如鱼得水，但罗内恩相信他的模式在郊区也能运转良好，诸如教堂、学校、高尔夫俱乐部这样的取货点也很容易找到。Farmigo最近把业务范围扩张到了新泽西州北部和韦斯切斯特地区，并以每月30个的速度增加社区配送点。

He views Farmigo as the virtualization of a food cooperative and a good solution for locations where it might be hard to justify a supermarket. “We’re not just sending food out there and hoping people are going to buy it,” he says. “We’re sending out what was pre-ordered and pre-purchased. The pickup is at one location so it’s very portable and cost effective to do delivery.”

罗内恩将Farmigo视为虚拟化的食品合作社，对那些很难找到超市的地区来说，它会是一个很好的选择。他表示：“我们不是把食品送到那里，然后指望大家去购买。我们配送的是已经被预定和购买的产品。取货点也处于一个便利位置，因此送货非常方便，效率很高。”

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