Those who accept the “Lather Against Ebola” challenge — searchable on Twitter using its French name, #MousserContreEbola — are expected douse themselves with soapy water and hand out three bottles of hand sanitizer. Those who reject the soaking are expected to distribute nine. Since it launched on Aug. 18, dozens of participants have posted soap-soaking clips to social media.
“Ivorians take the drama out of everything through humor,” said Brou. “But in spite of the funny aspect of it, the message is forwarded on and listened to.”
Liberian rappers Shadow and D-12 recorded several Ebola-related tunes. Their hit song, “Ebola in Town,” was intended to counter early skepticism of the threat posed by the disease, which has infected more than 1,000 people in Liberia and killed at least 624. The disease has also his Guinea, Sierra Leone and Nigeria.
“No touching! No eating something!” the rappers warn listeners, playing up the disease’s dangers. What the song lacks in specificity it more than makes up in catchiness.
Earlier this month, Liberian soccer star and former presidential candidate George Weah added his own song, “Ebola is Real,” to the line-up. In Sierra Leone, rapper Special C’s song “Ebola Does Not Discriminate” and music video portray the dangers of hiding sick patients, a practice Sierra Leone’s parliament outlawed last week because of its potential to spread the disease.
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