“如果顾客想选择培根芝士汉堡,那他就得接受随之而来的高热量。”帕克说,“假设顾客也曾考虑过低卡选项(可能是火鸡肉汉堡),那他就知道为了摄入少一点的热量,他得放弃一点口感的追求。但是汉堡还是汉堡,因此,既然被考虑过了,那它被选择的可能性还会增加。”
Surprisingly, Parker says, if customers were given more time, selecting a low-calorie meal would increase. This would ensure they had more time to peruse options and keep customers re-thinking that Grilled Chicken Sandwich with 610 calories, versus the Caribbean Crispy Chicken Salad with 1375 calories.
但是帕克也说,如果顾客有更多的时间选择,那他们点低卡餐点的几率还会增加。有更多的时间意味着他们能够更仔细考虑,这样他们也会重新想想是选择610大卡的烤鸡三明治,还是1375大卡的加勒比脆皮鸡沙拉。
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