如此一来,通过食盒,好奇的美食家们就能尝试其他烹饪风格炮制的食品,而不必亲自去到那里。Try the World的食盒都由当地的“文化指导”准备,他们是希望让自己的产品走向美国的大厨或食品业的专家,通过将当地的流行食品与相关背景信息糅杂在一起,让顾客知道食物的来龙去脉。比方说,巴黎的食盒中包含一颗来自政府法定控制产区的栗子,一袋来源于卡玛格(Camargue)地区的手工盐,还有法国连锁商“茶宫”(Palais des Thés)的茶叶。
“We really want it to feel like the experience of someone who is traveling and sending you the best goodies,” Vorotova says. The company works with foreign brands to get deep discounts on the items included in the boxes, since many foreign food brands are seeking to grow in the U.S.
沃洛托瓦表示:“我们想要营造出一种氛围,就像有人正在旅行,并给你带来了当地最棒的产品。”公司与国外品牌合作,在食盒中囊括的食品上获得了相当的折扣,因为有许多国外品牌也想开发美国市场。
Try the World has shipped boxes from France, Japan, Brazil, Italy, Turkey, and India. The next box will be focused on foods from Great Britain. The boxes are marketed as city boxes, focused on one location, but feature items from around the country that would appear in a store in a particular city.
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