Spencer Rascoff is the rare chief executive who relishes not having all the answers.
斯宾塞o拉斯科夫是一位另类CEO,他不仅承认自己并非无所不知,似乎还很享受这个事实。
Briefly a journalist and then an investment banker, the CEO of the real estate information site Zillow has fashioned himself into the epitome of the self-improvement boss. He has cultivated a network to help his management team learn about everything from TV advertising to analyzing data to public relations. He’s even had the presence of mind to turn to true experts on social media—summer interns—to find out what he needs to know in that realm.
在成为房地产信息网站Zillow的CEO之前,拉斯科夫曾做过一段时间记者,后来还从事过投资银行业务。现在,拉斯科夫已经将自己塑造成自我完善型老板的典范。他培育了一个网络,帮助管理团队学习电视广告、数据分析、公共关系等技能。为了了解社交媒体,他甚至曾经镇定自若地向真正的社交媒体专家(暑假实习生)请教过
Rascoff has plenty to show for his learning-on-the-job experimentation. Zillow’s got a hot stock, up seven-fold from its 2011 IPO. It is also in the process of gobbling up rival Truliafor more than $3 billion.
拉斯科夫“边做边学”的实验法可圈可点。Zillow的股票颇受追捧,自2011年上市以来已经上涨了7倍。目前,该公司正计划以30亿美元吞并竞争对手Trulia。
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