腾讯在全球全面市场增长的切入点_BEC初级作文

腾讯在全球全面市场增长的切入点

近年来，西方国家见证了免费游戏商业模式的成长，而这一概念最早其实源自亚洲市场，被用于打击盗版和将游戏推向网吧里的游戏玩家。因此，腾讯在中国大陆市场的免费网络游戏开发领域中积累了10多年的经验，如今则将这些经验灵活应用到了移动领域。王波认为，向玩家免费提供游戏能够降低用户加入游戏的门槛，从而加速了市场的增长。

One of the most popular free-to-play games in China, as well as the rest of the world, is Riot Games’ League of Legends. Tencent first licensed the game for China and then a few years later acquired the Santa Monica, Calif.-based independent developer in February 2011 for $400 million. The game, which thrives of eSports, has become a huge spectator “sport” in China, as well as throughout the rest of the world.

美国游戏公司Riot Games开发的《英雄联盟》（League of Legends）在中国大陆地区乃至全世界都拥有超高人气。腾讯先是获得了这款游戏在中国大陆地区的代理权，几年之后，又在2011年2月，以4亿美元的价格收购了这家位于美国加利福尼亚州圣莫妮卡的独立游戏开发商。《英雄联盟》受益于电子竞技游戏业的蓬勃发展，如今已成为中国大陆地区以及世界其他地区玩家甚众的大型“游戏”。

In June 2017, Tencent purchased a 48.4% minority stake in Cary, N.C.-based independent developer Epic Games for approximately $330 million. The developer is best known for its Unreal Engine 4 technology, which powers big games around the globe from companies like Sony (HellBlade), Bandai Namco (Tekken 7) and Deep Silver (Dead Island 2).