Wang believes as the Chinese mobile games market matures, new categories such as action games (ACT), ARPG (Action Role Playing Games) and card games (CCG, Collectible Card Game, or TCG, Trading Card Game) will become popular. This will open up new opportunities for game makers interested in navigating this burgeoning new audience of smartphone and tablet gamers.
王波认为,随着中国移动游戏市场日趋成熟,新的游戏类型,譬如动作类游戏(ACT)、动作角色扮演游戏(ARPG)和卡片类游戏(CCG/TCG,前者指卡片搜集游戏,后者指卡片交换游戏)也会日渐盛行。智能手机和平板电脑正在迅速涌现出一批新的玩家,对于有意这一业务的游戏生产商而言,将会打开新的机遇。
“We have a lot of experience working with Western developers, having partnered with EA Sports EA 0.39% to localize and launche their NBA Live and FIFA franchises as online games in China,” said Wang. “The successes of mobile games on WeChat and Mobile QQ in China prove there is a market for developers to explore.”
“我们与西方开发商的合作经验丰富,比如我们曾经与艺电体育(EA Sports)进行合作,将该公司开发的体育竞技类游戏《NBA Live》和《FIFA》本地化,然后将其作为网络游戏在中国大陆地区发行代理权,”王波说,“移动游戏在中国大陆地区借助微信和移动QQ平台所取得的成功证明,这一领域蕴藏着巨大的市场空间,有待游戏开发商们深入发掘。”
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