3.星巴克店在中国提供中国茶菜单和推出像月饼之类的甜点。但在这个地区,目前销量最好的产品实际上冰草莓乳酪刨冰,在刨冰的上面覆盖一层搅拌乳酪,碎薄饼还有草莓糖浆。刨冰“在有限的时间里,刨冰的销售量瞬间突破以往的纪录,”星巴克首席运营官特洛伊·奥尔斯得特在近期的收入来电说。
4. The food is labeled with the country where it was imported from to address Chinese consumers’ concerns about food safety.
4.出于中国消费者对食品安全的担忧,所有的食物都会贴上从哪个国家进口的标签。
5. Starbucks management makes an effort to get to know employees’ families.“Starbucks has … factored in family dynamics and expectations in China, where success can be judged by the title on one’s business card,” the company said in a statement. “Family forums have been held for parents of store partners to hear managers discuss gratifying career paths at Starbucks.”
5.星巴克的管理方式会努力知道员工的家庭。公司在一次声明中说“在中国,星巴克有家庭动态因素,一个人商务名片的头衔可以评判他的成功。”“家庭讨论已经为合作伙伴的家人举办了很多次,让他们去听经理们讨论感谢在星巴克的职业生涯。”
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