For starters, know your customer. One of the keys to understanding the modern multinational is to realise it hates embarrassment. Bear in mind that when faced with any challenge, whether from a lobby group, government or nerdy teenager on Twitter, its instinctive response is to crumple. Then imagine what it will do when confronted with poor people with guns: give in without a fight. Sure enough, most shipping companies don't even allow their guards to bear weapons. It is not the kind of thing Human Resources wants to get involved in. All the pirates have to do is take a ship, steer it to harbour, then ask for a few million dollars for its return. So long as they don't hurt anyone and usually they have understood that a modern multinational will always pay up, to make the problem go away.
首先,要了解客户。了解现代跨国公司的关键点是要明白他们不喜欢难堪。要记住,当面临任何挑战时,无论是面对峙说团体、政府还是Twitter上的某个小宅男,他们的本能反应都是屈服。再设想一下他们面对端着枪的穷人时会怎么做:不战而降。当然,多数航运公司甚至不允许他们的保安携带武器,那可不是人力资源部门愿意静足的事。海盗们需要做的只是劫一艘船理开回港,口,放出话来说收到数百万美元的赎金后才放行。只要不伤害任何人,他们通常不会伤害人,他们明白一家现代跨国公司总是愿意为了息事宁人而掏钱的。
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