At Brandy Melville, nearly all the clothes are small, though a medium will pop up here and there. To be able to shimmy into Brandy Melville's only size of skinny jeans, a girl would need to have a 25-inch waist -- that's around a size 0 or 2, depending on the brand. Most skirts and shorts on the website are about the same size. Similar skinny jeans at teen fashion powerhouse Forever 21 span sizes from 24 to 30 inches. In the U.S., the average 16-year-old girl is approximately 5 feet 3inches tall, weighs about 138 pounds and has around a 31-inch waist, according to a 2017 report from the Centers for Disease Control and Prevention.
Rachel Simmons, co-founder of the Girls Leadership Institute, a national nonprofit group, said Brandy Melville puts teen girls through the "paces of the popularity jungle," recreating the challenge of having to be the best and coolest in school.
走进Brandy Melville零售店,从第一排衣架到第二第三排甚至是第五第六排,所有衣服上的尺码都是S号(小号)。事实上,Brandy Melville的几乎所有衣服都是S号或是均码。
欢迎来到时下美国最受年轻人喜爱和追棒的品牌Brandy Melville零售店。这里的衣服只为一种身材的人设计:瘦人。Brandy Melville坚持均码策略,服装延续异想天开的加州风格。研究公司Piper Jaffray上半年的调查发现,尽管Brandy Melville在美国只有18家门店——多数位于加州和纽约周边,Brandy Melville却一跃成为最受美国年轻女孩欢迎的服装品牌之一。
【Brandy Melville:只卖小码的年轻潮牌】相关文章:
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