Caffe Orefici is among the 18,000 advertisements from businesses and individuals that have been published since February last year onVendereaicinesi.it -- sell to the Chinese -- a website that helps Italians, stricken by the third recession in six years, attract bids for properties, products and services from Chinese suitors.
While Italian stores turn to the local Chinese community, the country's largest companies are seeking investments directly from the Asian giant. Italy has beenChina's biggest target in Europe after the U.K. this year, with cross-border acquisitions for $3.43 billion, according to Bloomberg available data.
Prime Minister Matteo Renzi, who's struggling to cut Europe's second-biggest debt of more than 2 trillion euros ($2.53 trillion), urged Chinese investors in June during a Beijing visit to buy stakes in Italian companies, following his counterparts in Greece and Portugal who tapped Chinese money to raise revenue and exit bailout programs.
Mandarin Site
Chinese Premier Li Keqiang will attend a summit of European and Asian leaders and other business events in Milan from Oct. 16, completing his week-long European visit.
The Caffe Orefici bar managers turned to Vendereaicinesi.it, whose ads are translated into mandarin and can also be published in other Chinese websites for a fee, after striking out with a local agent. Their ad was viewed 400 times in three weeks and they received four expressions of interest, said Narzisi. Ads range from an ice-cream parlor in Tuscany to a historic jeans shop in Cremona and aFerrari 458 Italia.
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