Uniqueness
个性化
An easy box for Apple to check. Though many were surprised by the Apple Watch's conventional look (which pundits immediately declared savvy), Apple actually took the traditional winding crown of a watch and with it created a unique UI and UX, making it a tool for zooming in and out of maps or menus. The same is true in Apple's creation of an original touch interface which distinguishes between a tap and a press, giving the small screen twice as much utility as it would otherwise have.
很简单,以小见大。尽管很多人都惊讶于苹果手表的传统造型(智者所标榜的悟性),设计师在设计的过程中,采用了传统的环形皇冠造型,并设计了独特的用户界面和用户体验,使之能够帮助用户放大和缩小观看地图和菜单选项。同样的,苹果独创的传统识别点击和长按的触屏,提供了比屏幕大两倍的增缩功能。
UI: user interface 用户界面
UX:user experience 用户体验
Variety
多样化
Design plays a big role here through interchangeable watch bands. We've seen recently examples even in Apple's own marketing of customers celebrating uniqueness even though the products are remarkably uniform. Think of the commercial that flashes through the lids of dozens of MacBooks, each been dressed up with its own clever stickers, literally wrapped around the company's brand mark. Variety can of course also come from the suite of apps available to put on your watch.
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