几周来沃尔玛和百思买一直在说，他们不会支持苹果的支付产品。在在线支付上与苹果有合作的塔吉特(Target)，在其门店是不接受Apple Pay的。

At stake is the future of how consumers choose to pay for things, with technology companies, credit card businesses and retailers all fighting for a piece of what may become a $90 billion mobile payments market, according to projections from Forrester.

此事关乎消费者支付方式的未来，据弗雷斯特(Forrester)的预计，移动支付将形成一个900亿美元（约合5506亿元人民币）的市场，科技公司、信用卡商家和零售商都希望能分得一勺羹。

But the clock is ticking. If Apple Pay becomes a hit, MCX member retailers still waiting on CurrentC to begin could miss out on untold mobile payment transactions. Merchants also risk customer resentment if they continue to refuse Apple Pay. And if Apple Pay catches on, consumers may not be interested in a competing product.

但是时间不等人。如果Apple Pay大获成功，还在等CurrentC的MCX零售商成员错过的移动支付交易是难以估量的。如果商户继续拒绝Apple Pay，还有可能招致顾客的怨恨。而一旦Apple Pay普及起来，消费者可能就不会想去尝试与之竞争的产品了。

“These retailers are in a real jam,” said Karen Webster, chief executive of Market Platform Dynamics, a payments industry consulting firm. “The last thing merchants want is ticking off their consumers over payment,” Ms. Webster said.

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