But keywords alone won’t work, according to Matt Sigelman, CEO of Burning Glass, a Boston-based job market and career analytics company. ATS software has become much more sophisticated over the past few years – and applicants need to adapt their applications to that. Newer search technology offers a more “holistic evaluation” of your resume or CV than in the past, according to Sigelman. Therefore, your resume should not be a list of facts but rather a narrative that tells a story.
"A narrative resume is essentially what every resume should aspire to be, that is, something that tells the story of your professional life in such a way that it’s clear that this new job — the job to which you are applying — is the next chapter in that story," Sigelman said.
Instead of writing a generic job description for each of your work experiences and leaving it unchanged no matter what job you are applying for, a well-written narrative would adapt each job description (and other sections too) so as to emphasize the specific experiences, skills, and vocabulary that the employer is looking for, Sigelman said.
“Really your resume is an elevator pitch: why you are a great for this [particular] job,” he said. If you have been working as the director of sales and marketing, for instance, and you want to apply for a position as vice president of sales, describe the work you have been doing in a way that emphasizes the sales experience that the vice president job demands instead of the experience you have accrued. “Similarly, you may want to reshuffle what you include in any skill lists on your resume based on what you think would be of value to this employer,” Sigelman added.
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2020-09-15
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