位于芝加哥的Dykema律师事务所的律师卢•克鲁诺瓦斯基曾经接手过一些汽车业和特许经营行业的案例,他表示:“我认为最终他们必须走(特许经营)这条路。我觉得经销商的力量和经销商网络是很强大的,他们可以一时令他们没有办法,但最终他们还是需要特许经营经销商的。”
Chronowski says that dealers are worried that Tesla and other potential entrants in the auto industry using a direct sales model could provide major competition, with the ability to sell cars at lower prices than the competition. Plus, some dealers would like the opportunity to own a Tesla franchise themselves.
克鲁诺瓦斯基表示,广大经销商们担心,特斯拉和其他可能杀入汽车行业的“黑马”,会凭借直销模式造成极为激烈的竞争,因为直销模式下的汽车售价能够显著低于竞品。此外,有些经销商自己也乐于拥有一家特斯拉的经销门店。
“I think that this has always been just a timing issue. I think the reality is that Tesla did it the way they had to do it, being in the startup mode, ” he says. “They really couldn’t start a dealer network and then start selling cars. There just isn’t enough money in the world to do that.”
克鲁诺瓦斯基说:“我认为这就是个时间问题。我认为特斯拉以往的做法是因为他们不得不这样做,因为它一直处于创业模式。所以他们不可能一开始就通过建立一个经销商网络来卖车,因为他们没有足够的资金。”
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