跨国企业确实占领了中国的零食市场。目前排名前十位的零食品牌为:旺旺、卡夫食品、上好佳、达能、箭牌糖果、德芙、好丽友、徐福记和嘉士利。其中台湾品牌有旺旺和徐福记,市场份额占到20%。卡夫食品、上好佳、达能、箭牌糖果、德芙和好丽友加起来占50%市场份额。虽然徐福记和嘉士利是本土品牌,但是加起来才只有20%市场份额,依然属于少数派。
However, some domestic brands have the potential to increase their market share in the future. For example, Le Conte, Dali and Qinqin, as these brands know the needs of Chinese consumers better than foreign brands.
不过未来其它本土品牌的市场份额有上升趋势。例如金帝、达利和亲亲等,因为这些厂商更懂得如何满足中国消费者的口味,这正是外国厂商所欠缺的。
What’s the position of China in Asia in this industry?
中国在整个亚洲零食产业中的比重如何?
In 2013, the growth rate of exports and imports of Chinese snacks increased significantly, with Brazil, ASEAN (Association of Southeast Asian Nations) and America acting as the three biggest foods trade partner. However, overall, China doesn’t have the same reach as Japanese snack producers, for example. Chocolate is the most popular snack in the Pacific area, and since chocolate is one area where China does not have a significant contribution to make to the market, it’ll be in other areas that China’s exporters could grow.
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