吉尼表示,新一代消费者想要的是能和他们对话的品牌。“新一代人想要能反映‘他们’的东西。他们不想像其他人一样盲从。”吉尼还举了一个名叫Anatomie的小品牌的例子,这个品牌的设计师与他最好的客户保持了非常好的关系,他们甚至邀请他到家里去给他们做造型。
As bespoke becomes the watchword, services may become the ascendant luxury product. Genier is working with Presidential Private Jet Vacations, which plans an entirely customizable itinerary, makes all the arrangements and escorts their guests through it in a private plane.
随着定制变得流行,服务可能成为一种大有可为的奢侈品。吉尼正在与一家名叫Presidential Private Jet Vacations的公司合作,这家公司专门规划完全定制化的旅行线路,所有行程安排都是通过私人飞机完成的。
Kleber spoke to the deeper value proposition of this kind of service. “The biggest luxury today is time,” she says. Services that can give deliver unique experiences but save clients the trouble of making them and add value to shared experiences are likely to be sought after going forward.
克莱伯指出,这种服务具有更深层次的价值定位:“如今,最大的奢侈品是时间。”那些可以为消费者带来独特体验,同时省却他们很多麻烦,并能带来附加值的服务,很可能将成为消费者追捧的对象。
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