Ok, how did you do? The fact is, once you read my words, I instantly engaged your imagination and you have installed a purple elephant in your imagination. At the same time, you have accessed your own memories of moving at high speed, feeling joyful, bright red and purple colors. Stories are immediate, engaging and irresistible. I told the story, but you created it in your own imagination, and you now own it. Perhaps you even smiled as you had fun doing this.
结果如何?事实上,一旦你读了上述句子,我立刻引起了你的想象,你已经在想象中成功建立了这样一头紫色大象的形象。同时,你又利用自己的记忆,产生了高速、兴奋、鲜红和紫色等联想。引人入胜,令人无法抗拒的故事会一下子抓住你的心。我讲了一个故事,但你在自己的想象中将它建立了起来,并牢记在心。当你饶有兴致地构想这些形象时,你甚至有可能露出会心的微笑。
Stories Allow Listeners to Draw their own Conclusions.Let’s suppose you have a personal story about an authentic experience in which you, or someone else, faced an overwhelming challenge, experienced multiple frustrating obstacles, made some embarrassing mistakes due to bad choices, but in the end, overcame the difficulties and demonstrated outstanding results. As your listeners experience your story, they are also learning vicariously: they are paying close attention by first identifying with the situation, feeling the pain of those unworkable choices, the tension and uncertainty about the outcome, noticing how the person overcame their mistakes and feeling the joy of their ultimate success. They automatically integrate the key learnings and retain them easily due to the story format.
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