Selling linen and tableware in only one colour may not sound like a million-pound idea.
只卖一种颜色的亚麻制品和餐桌布?这听起来不像是一个能赚到百万英镑的主意。
But Chrissie Rucker went six times better than that – making a staggering £6.5million last year, £2million more than the year before.The 46-year-old White Company founder is now one of Britain’s highest-paid businesswomen after sales of the firm’s white-only goods soared over the past 12 months.
可是,英国女商人克丽茜·拉克却以上述方法赚到了六倍于上的利润——她在去年一年赚到了大约650万英镑,比前一年多出200万英镑。这位46岁的女商人是白色公司的创始者,这家公司只卖白色单色商铺,过去12个月公司销售量暴增,如今她已经成为了英国赚钱最多的女商人。
The home furnishings and fashion chain sells everything from £70 candles to £200 cashmere jumpers in a range of ‘neutral’, ‘winter white’ and ‘biscuit marl’ tones.
这家时尚家居装饰连锁店销售各种商品,从70英镑一件的蜡烛到200英镑一件的开司米套头衫,每件商品都是白色系的,从“自然色”、“冬白色”到“饼干灰”等等。
Tapping into the trend for clean, fresh furnishings, it has become a hit with middle-class families and now has 50 stores. The latest accounts show sales of £144million in the 12 months to March, up from £126million the year before.
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