Billy Langsworthy, deputy editor of ToyNews, said: 'A lot of the top toy lists that are about come from surveys of consumers but very rarely does anyone ask the industry experts what they think.
ToyNews的副主编比利·朗斯沃斯说:“很多玩具评选都是来自消费者的选择,很少有人考虑玩具行业业内人士的看法。”
'I'm not aware of any other survey like this one - we got executives from almost 100 of the leading toy companies to participate.
“我们这次的调查应该是第一次,参与调查的全部是100多家玩具公司的经理。”
'We wanted to know about personal favourites and also about toys they thought were the most commercially successful, and whether they matched with what consumers say.
“我们想知道他们的个人喜好,以及他们认为的商业化最成功的玩具品牌,看看结果是否与消费者的选择一致。”
'Each executive was asked to pick their top three toys they felt were the greatest of all time then submit them to us.
“每位经理都被要求选出他们认为的有史以来最好的三种玩具然后提交给我们。”
'A lot of the entries in the top 50 were expected but there were a few surprises - playing cards, although not a brand, featured high up on the list as did roller skates.
“很多进入前50名的玩具品牌都在意料之中,但也有少数意料之外的入选,比如扑克牌,虽然不是一个玩具品牌,但它的排名却很靠前,这个情况和溜冰鞋一样。”
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