公司运营：4步吸引好客户_BEC初级作文

公司运营：4步吸引好客户

1.Attract the Right Business

1. 吸引正确的业务

As the voice of your product, you have the power to draw the kind of customers you want, and that starts with your brand. If you spout yourself as a full-service operation that holds the customer’s hand from start to finish, you need to deliver on that immediately to keep your clients around. If you’re more hands-off, you’ll be going after independent clients who are up for DIY. Communicate who you are and stick to it. If people are coming through the door with the wrong idea about you, you’re not being loud enough.

正如产品的发行目标，你有能力预期购买产品的顾客，并以自己的品牌作为起点。如果你标榜你的公司是一家全套服务运行的公司，对顾客的需求与服务从一而终，那么你很快就能吸引和保住顾客。如果你的并不能全程待命，你就需要吸引能够自主处理的顾客。找到合适的顾客，与对方洽谈并维持这个原则。如果顾客从别的渠道获得不同的信息，当他们来找你算账的时候，你可就底气不足了哦。

2.Understand Your Clients

2. 了解你的客户。

Once you gain someone’s business, the expectation game really begins. You’ll get clients who love you and clients who really… don’t. Treat them as case studies. Let them vent. Learn what went wrong. These people will help you grow more than your biggest fans, even if you end up losing their business. Biting the bullet and asking honestly, “Where did we screw up?” will indulge them and enlighten you. To initiate these conversations, you need a method of taking your clients’ temperature before they’re fuming. Periodic check-ins, whether digital or in-person, give your customers the sense that they’ve been heard, plus provide you with regular insight on how you’re faring.