也许这并不与每个人都有关系,不过产品的设计确实能够让某些人让新建的公司获得成功。基本的产品功能已经不足以迎合市场需求了。如今你的产品或服务应该以一种优雅且怡人的方式赢得关注。乔布斯和苹果公司就已经做到永远地唤起人们的期待。
5. Value is not the same thing as price.
5. 价值与价格是两回事。
Price is a number printed on a list. Value is the totality of the costs and benefits of a product. Something with a higher price can have a better value because it reduces costs, such as training, and produces better results. Don’t focus on price -- focus on providing and communicating value.
价格是标注在表单上的数字。价值是这件产品的成本与利润的总和。某些价格更高的产品之所以价值更高,是因为它能够降低成本,比如调试成本,并且还能创造更好的效果。但不要把焦点放在价格上——应该放在提供价值和沟通价值上。
One more thing: Steve Jobs taught me that some things need to be believed to be seen. Skeptics refuse to believe in something until they see it. If you want to be an entrepreneur, you have to believe in your idea. This is why Steve Jobs changed the world while most people waited for the world to change.
还有一件事:乔布斯教会了我某些事情要先相信才能看到。有怀疑主义者在真正看到一件事实之前拒绝相信它的可能性。如果你想要成为一名企业家,你必须相信自己的想法。这也是为什么乔布斯能够在大多数人等待世界改变的时候,却改变了世界。
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