One key statistic for Alibaba is the use of smartphones by customers to make purchases. Mobile purchases accounted for 72 per cent of the gross merchandise value in the first 90 minutes, compared with 45 per cent last year during the same period according to the company.
对阿里巴巴而言,一项重要的统计是顾客们使用智能手机购物的情况。该公司表示,在开场90分钟内,移动端交易额占GMV的72%,而去年同期只有45%。
Mobile use a key indicator of success for Alibaba, as China already has more smartphone internet users than desktop internet users.
移动端购物数字是衡量阿里巴巴成就的一项关键指标。在中国,用智能手机上网的人数已超过用台式机上网的。
Daniel Zhang, Alibaba’s chief executive said: “This year, Alibaba has transformed 11.11 into an uNPRecedented mobile shopping experience.”
阿里巴巴首席执行官张勇(Daniel Zhang)说:“阿里巴巴把今年的双十一变成了一次前所未有的移动端购物体验。”
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