粉底定制仪、化妆品打印机…这些科技潮流正在重塑美妆业_BEC初级作文

粉底定制仪、化妆品打印机…这些科技潮流正在重塑美妆业

在日益激烈的竞争中，美妆品牌运用的科技手段也越来越先进，从人工智能到增强现实，哪些科技潮流和产品正在重塑美妆业呢？

1. Personalisation and AI

用人工智能实现个性化定制

According to Guive Balooch, global vice president of L'Oreal's Technology Incubator, "50% of women complain that they can't find the right shade of foundation for their face, and women with darker skin tones have been crying out for more choice."

欧莱雅高新技术创业中心全球副总裁吉夫·巴洛赫说：“50%的女性抱怨找不到色调适合自己的粉底液，而肤色暗的女性希望有更多选择。”

粉底定制仪、化妆品打印机…这些科技潮流正在重塑美妆业1

But putting thousands of shades on shop shelves would be "impractical", he says.

他说，然而在商店货架上摆放数千种色号的粉底液是“不现实”的。

Instead, L'Oreal subsidiary Lancome has come up with a custom-made foundation machine called Le Teint Particulier, which promises to find the "exact match" for your skin using AI.

欧莱雅旗下的兰蔻推出了一种根据客户需求定制粉底液的机器，名为肤色粉底定制仪，据说能用人工智能技术来找到“精确匹配”肤色的粉底液。

Lancome's consultants first work out your facial skin tone using a handheld colorimeter - a type of digital scanner. The results are then run through a computer, which uses a proprietary algorithm to choose from 20,000 different shades. Finally, the computer's findings are sent to a machine that mixes the foundation for you, there and then in the shop.