揭秘网络红人们的致富之路_BEC初级作文

揭秘网络红人们的致富之路

揭秘网络红人们的致富之路1

1.Tips and virtual gifts from fans

1.粉丝或打赏或送虚拟礼物

Most online platforms have introduced a "tips" system for fans to give cash to online celebrities. For example, when an online celebrity publishes a fashion-themed article on WeChat, China's most popular instant messaging tool, readers can reward the author with tips ranging from 1 yuan (15 cents) to 256 yuan by using its digital payment tool.

多数线上平台都引进了“打赏”系统，方便粉丝给网红们打款。举个例子，当一位网红在中国最流行的即时信息交流平台微信上发表了一篇关于时尚的文章后，读者们可以通过微信的数字支付工具用1到256元的赏钱奖励作者。

2.Advertising fees from luxury brands

2.奢侈品牌广告费

Luxury brands such as Channel and Prada are turning to online celebrities for targeted marketing. When releasing latest products, these companies often invite online celebrities to advertise the products on Sina Weibo, China's version of Twitter.

奢侈品品牌如香奈儿和普拉达向网红寻求帮助，以进行有针对性的营销。每当有新品发布时，这些公司就会邀请网红在中国版Twitter微博上打广告。

3.Profits from running online stores

3.经营网店获利

Setting up a personal fashion brand is the most popular income source for most online celebrities. It is also the stream that pulls in the largest part of their income. One shining example is Zhang Dayi, 28. She has cultivated more than 4 million followers on Sina microblog. By regularly posting her store's fashion items and corresponding links on her Sina microblog account, Zhang successfully converted her online store on marketplace Taobao into a must-visit destination for female online shoppers. Her shop is listed as the second-best store in terms of sales in 2017 on Taobao, the consumer-to-consumer platform of Alibaba Group Holding Ltd.